Brands & content that
intrigue and resonate.
Themes culled &
choreographed
to guide and compell.
Delivery imbued with
comprehension-boosting nuance.
That’s Pixel Relish.
Content Services
Catch the eyes and ears of your audiences, only don't stop there: Guide through useful layers of information in rapport-building ways; weave a succession of complementary content across channels; stimulate interest; heighten comprehension; invite engagement. All the while, evolve a brand that feels tangible, dimensional, alive.
Pixel Relish can help:
Intent Clarification (bye, bye vague goals; hello succinct foci)
Art Design & Direction
Content Design & Direction
Cross-Platform & Inter-Outreach Synergy
End User Advocacy
Strategy, Results Analyses (assmptions review, data interpretation)
Brand Services
Build company and product brands that lead rather than lag, that feel dimensional, personable, sentient. Iterate on micro to macro levels in ways that build connection, and trust. Stay fresh, relevant. Mould “on brand” into something broadening rather than constrictive. Cultivate connection.
Pixel Relish can help:
Brand Themes, & Personas
Customer Personas
Shaping Broading Brand Stokes as well as Succinct, Engaging Details
Hey Simplicity:
Come meet Rich.
Now there's one powerful,
user-friendly alliance.
Step Beyond Tell:
Evoke.
Call on tenets of rich simplicity®
to shape engaging,
brand-evolving content and media.
"Keep it simple."
A tried and true communications mantra. Only…
… if both you and your competitors “keep it simple,” how do you make your content stand out; much less be remembered; much less be remembered as yours rather than as a competitor's or your industry's in general, …
… and how do you invite comprehension + encourage engagement + advance your brand + further rapport with audiences without cluttering the outreach with complexity?
Hello rich simplicity.
Remember
- A message that doesn't connect with audiences isn't communication.
The Power of Story & Nuance: A Quick (and Tasty) Example
One late August my great aunt dropped by with the most option-rich cheese grater imaginable: Six perforated columns, each grouping an increasing gradation in hole diameter from its clockwise neighbor. "For your famous Caesar salads," she said.
A handsome utensil — its rounded, hexagonal shape sculpture-esque, and its weighted, ergonomic handle inviting to hold. However, at eight inches tall and nearly as wide, a behemoth to store, whereas my slim two-option flat grater slid easily between flatware caddy and drawer front — and did a serviceable job, didn't it, particularly for a non-foodie like myself? Loving my aunt, I of course graciously accepted the gift, and, sure enough, eventually made space for it inside a stack of mixing bowls after moving to the give-away bag the measuring beaker I'd kept there.
I did some experimenting: Bought two types of Parmesan cheese (both sharp, one moreso) and grated each into a fine, medium, and broad strand pile before moving on to the rest of the salad — seasoning the wooden serving bowl with freshly peeled garlic; mashing anchovies along the bowl's base; whisking in olive oil, a coddled egg, and some freshly squeezed lemon juice; tossing in the washed, hand-torn romaine and homemade croutons. A duo of friends joined me in dolling out the in-progress salad into six test bowls, tossing each with one style of cheese (sharpness plus grate diameter). A few turns of black pepper, and we served up test plates and dug in. Much to our surprise, we tasted distinct differences per cheese and per grate style. And, we each formed clear preferences.
The Winner:
The sharp cheese complemented the other flavors nicely. But only when grated finely, which made the salad look more fast food than festive.
Medium and broad strands of cheese served up the “lovingly homemade” ambiance. The sharp strands at those sizes unfortunately overwhelmed the other flavors (and my test audiences' palettes). I dished up new bowls, adding less sharp (the more conservative the friend's palette, the more sparingly I went): both taste and presentation soon teetered on bland.
On to the medium aged Parm: It lost its distinct flavor when grated finely (we'd stepped from fast-food look-alike to also blah taste-alike). However, at particularly the broad grate size, distinct yet complementary flavor. Too, pleasing swaths of visual contrast with the dark greens, toasted croutons, and black dots of pepper.
The winner: The medium age Parm grated in broad strands — far broader than my old, flat utensil could do. Thank you, Auntie!
Takeaways
- Look for ingredients that can contribute on multiple levels (in this case, flavor + presentation). My Rhyme & Reason precept for content development.
- Know your ingredients + how they complement and offset one another, then look for ways to tweak them to an improved result.
- Master your tools, definitely, yet be open to and experiment with possible alternatives — you might stumble onto something fabulous.
- Understand and celebrate your audience's preferences and expectations. That said, consider taking your audience a breath, even two, past their tried and true comfort zone.
Taste of Pixel Relish
All projects, concept through implementation, by Sheila Dent, dba Pixel Relish, unless otherwise noted. More samples plus related software proficiencies on my Behance page.
+
Years of
Professional
Experience
Ideas
Yet to
Explore
That Pixel Relish Flavor
Pixel Relish blends a mind for analysis and separating germane from superfluous detail, with an ear for diction useful beyond top-level meaning, with an eye for visuals that further both brand and message, with a heart passionate about successful communication.
Think communiation arts meet tool mastery meets decades-cultivated intuition meets seasoned market analyses.
It's a flavor, typically cordial, that invites comprehension.
Pixel Relish recipes are client- and audience-specific. Each includes ingredients serving audience wants and needs while furthering brand rapport, however the spices (aka, tools) used per recipe and thus specific flavor achieved varies client to client, audience to audience, strategy to strategy, and thus project to project.
Add a bit of Pixel Relish to your next project — as a complement to in-house efforts, or as a stand-alone effort. In either case, let's unveil, build, and strengthen what connects you to your audience.
For your…
Brand & Product Development
Cross-channel Appeal & Orchestration
Pixel Relish.
Inquire Today
Let's Get to Work
Tell me about that upcoming project that could use a dash — even two — of Pixel Relish.