Brands & content that
    intrigue and resonate.

  Themes culled &
choreographed
 to guide and compell.

Delivery imbued with
comprehension-boosting nuance.

  That’s Pixel Relish.Pixel Relish by Sheila Dent logo

Content Services

Catch the eyes and ears of your audiences, only don't stop there: Guide through useful layers of information in rapport-building ways; weave a succession of complementary content across channels; stimulate interest; heighten comprehension; invite engagement. All the while, evolve a brand that feels tangible, dimensional, alive.

Pixel Relish can help:

Intent Clarification (bye, bye vague goals; hello succinct foci)
Art Design & Direction
Content Design & Direction
Cross-Platform & Inter-Outreach Synergy
End User Advocacy
Strategy, Results Analyses (assmptions review, data interpretation)

Brand Services

Build company and product brands that lead rather than lag, that feel dimensional, personable, sentient. Iterate on micro to macro levels in ways that build connection, and trust. Stay fresh, relevant. Mould “on brand” into something broadening rather than constrictive. Cultivate connection.

Pixel Relish can help:

Brand Themes, & Personas
Customer Personas
Shaping Broading Brand Stokes as well as Succinct, Engaging Details

Hey Simplicity:
Come meet Rich.

Now there's one powerful,
user-friendly alliance.

Blue butterfly + potted succulent; copyright 2021 Sheila Dent

Step Beyond Tell:
Evoke.

Call on tenets of rich simplicity®
to shape engaging,
brand-evolving content and media.

"Keep it simple."
A tried and true communications mantra. Only…

… if both you and your competitors “keep it simple,” how do you make your content stand out; much less be remembered; much less be remembered as yours rather than as a competitor's or your industry's in general, …

… and how do you invite comprehension + encourage engagement + advance your brand + further rapport with audiences without cluttering the outreach with complexity?

Hello rich simplicity.

Remember
  • A message that doesn't connect with audiences isn't communication.

The Power of Story & Nuance:  A Quick (and Tasty) Example

One late August my great aunt dropped by with the most option-rich cheese grater imaginable: Six perforated columns, each grouping an increasing gradation in hole diameter from its clockwise neighbor. "For your famous Caesar salads," she said.

romaine lettuce

A handsome utensil — its rounded, hexagonal shape sculpture-esque, and its weighted, ergonomic handle inviting to hold. However, at eight inches tall and nearly as wide, a behemoth to store, whereas my slim two-option flat grater slid easily between flatware caddy and drawer front — and did a serviceable job, didn't it, particularly for a non-foodie like myself? Loving my aunt, I of course graciously accepted the gift, and, sure enough, eventually made space for it inside a stack of mixing bowls after moving to the give-away bag the measuring beaker I'd kept there.

I did some experimenting: Bought two types of Parmesan cheese (both sharp, one moreso) and grated each into a fine, medium, and broad strand pile before moving on to the rest of the salad — seasoning the wooden serving bowl with freshly peeled garlic; mashing anchovies along the bowl's base; whisking in olive oil, a coddled egg, and some freshly squeezed lemon juice; tossing in the washed, hand-torn romaine and homemade croutons. A duo of friends joined me in dolling out the in-progress salad into six test bowls, tossing each with one style of cheese (sharpness plus grate diameter). A few turns of black pepper, and we served up test plates and dug in. Much to our surprise, we tasted distinct differences per cheese and per grate style. And, we each formed clear preferences.

lemons

The Winner:

The sharp cheese complemented the other flavors nicely. But only when grated finely, which made the salad look more fast food than festive.

Medium and broad strands of cheese served up the “lovingly homemade” ambiance. The sharp strands at those sizes unfortunately overwhelmed the other flavors (and my test audiences' palettes). I dished up new bowls, adding less sharp (the more conservative the friend's palette, the more sparingly I went): both taste and presentation soon teetered on bland.

On to the medium aged Parm: It lost its distinct flavor when grated finely (we'd stepped from fast-food look-alike to also blah taste-alike). However, at particularly the broad grate size, distinct yet complementary flavor. Too, pleasing swaths of visual contrast with the dark greens, toasted croutons, and black dots of pepper.

The winner: The medium age Parm grated in broad strands — far broader than my old, flat utensil could do. Thank you, Auntie!

Takeaways
  • Look for ingredients that can contribute on multiple levels (in this case, flavor + presentation). My Rhyme & Reason precept for content development.
  • Know your ingredients + how they complement and offset one another, then look for ways to tweak them to an improved result.
  • Master your tools, definitely, yet be open to and experiment with possible alternatives — you might stumble onto something fabulous.
  • Understand and celebrate your audience's preferences and expectations. That said, consider taking your audience a breath, even two, past their tried and true comfort zone.

Taste of Pixel Relish

All projects, concept through implementation, by Sheila Dent, dba Pixel Relish, unless otherwise noted. More samples plus related software proficiencies on my Behance page.

That Pixel Relish Flavor

Pixel Relish blends a mind for analysis and separating germane from superfluous detail, with an ear for diction useful beyond top-level meaning, with an eye for visuals that further both brand and message, with a heart passionate about successful communication.

Think communiation arts meet tool mastery meets decades-cultivated intuition meets seasoned market analyses.

It's a flavor, typically cordial, that invites comprehension.

Pixel Relish recipes are client- and audience-specific. Each includes ingredients serving audience wants and needs while furthering brand rapport, however the spices (aka, tools) used per recipe and thus specific flavor achieved varies client to client, audience to audience, strategy to strategy, and thus project to project.

Add a bit of Pixel Relish to your next project — as a complement to in-house efforts, or as a stand-alone effort. In either case, let's unveil, build, and strengthen what connects you to your audience.

For your…

Brand & Product Development
Cross-channel Appeal & Orchestration

Pixel Relish.

Inquire Today

Let's Get to Work

Tell me about that upcoming project that could use a dash — even two — of Pixel Relish.

Request a Time to Discuss Your Project

Shoot me an email , or use the form below to get started.

Make sure to describe your communication hurdle(s) — in detail, if you like. If possible, include link(s) to existing materials (website, social media pages, white papers, etc.).

Typically, I'll touch back with you within one business day.

Any information you submit is kept private: I never sell it nor share it beyond my Pixel Relish team. Pixel Relish logo

What's Most Convenient for You?

All fields required unless noted otherwise.
   

11x6 Direct Mail Postcards

The Project
Allen Weiner School Board Re-election Campaign materials
The Audience
Voters residing in Redwood City, Menlo Park, San Carlos, Belmont, Atherton, East Palo Alto, and Emerald Hills, California cities California's famed Bay Area, hub of technological innovation and creativity, audience, including people from nearly the entire spectrum of economic classes: Accustomed to decent levels of design and execution yet also sensitive to costs involved, meaning had to look professional yet not money-wastingly slick while, of course, remaining attractive enough to get people's attention, then letting the content — the candidate's impressive qualifications and endorsements — do the rest.

I created these direct mail postcards for the Allen Weiner School Board Re-election campaign, continuing with themes I'd established in the website and related print materials created in the previous weeks.

The Bay Area (California) audience, residing in a hub of innovation and creativity, expects solid execution without too-professional (reads as wasteful)

On the left is one sample of three parallel versions, each with content for the specific demographic audience. On the right is the follow-up design.

Direct mail postcards 11x6 inch; created by Sheila Dent dba Pixel Relish
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
Typekit


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Hey Rich Simplicity:
Come meet the world.

It's full of amazing, innovative people.
Bring them tips, useful feedback, and free downloads that help them create clearer, more compelling brands and communications. Teach them about rich simplicty.

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Upcoming Topics Include…

Fundamentals

Intro to Rich Simplicity

An introduction to the tenets of rich simplicity — of employing hierarchy and nuance (plus your originality) to create more effective strategies and communications, ones that ping both subconscious and conscious areas of comprehension to improve cognition and engagement

Analysis   Free Download

Building Information Hierarchies

By focusing on intent more than details themselves, we can separate information into core and supporting themes and their relevancies to audience wants and needs; we're then well on our way to rich simplicity.

Tools   Free Download

Intro to Tools of Nuance

An ongoing series focusing on each in a vast variety of nuance tools (story, color, tone, syntax, etc.) and ideas to help you make each your own as you employ it to infuse your communications with richness that heightens comprehension and engagement

Tools

Using Nuance to Improve Brand & Campaign Stories

Rich simplicity works because our minds make sense of inputs by constructing stories. Use that to your advantage: Hint at themes, useful tension and conflict (hello, interest spike), trust-building character personas, and more to improve comprehension and engagement.

Strategy

Rich Simplicity for Strategizing

Understanding the influence of nuance helps understand how to weave it into your brand and content strategies, both in understanding your audience and how to interact with them. Guest blogger Peter Byrne, a decades-proven strategist, and I delve into shaping strategies with rich simplicity in mind.

Fundamentals

Conveying Core Competencies

Call it core competency or area of authority; either way, rich simplicity can help you better convey your product's or service's "best aspect" through rich, multidimensional terms (versus generic approaches likely to fall flat and not be remembered)

Fundamentals

Better Understand Your Audience

Understand your target audience(s) needs and wants — including any disconnect between perceived and actual needs as well as nuances behind those needs; occasional guest post, tip sheet, and more by Cognise Consulting's strategy guru, Peter Byrne

Intro

Understanding Your Core Compentency

Whether you call it core competency or area of authority, tips for defining your product or service's "best aspect" — in specific, rich terms (versus generic "we sell good widgets")

Intro

Show, Don't Tell: Using Nuance to Build Rapport

Nuance allows your audience to sense (literally) rather than merely be told information. That more subtle delivery allows them to have the impression that they're arriving at conclusions of their own volition (which, in many ways, they are), which allows them to more readily trust those conclusions you guided them toward without forcing upon them.

Intro

Ah, the Human Brain

An ongoing series touching upon preferences and limitations the human brain has for processing information (wherein lies much of the basis for rich simplicity — for instance, that people often more deeply trust a conclusion they feel they arrived at on their own); guests posts by a few colleagues specializing in brain psychology and related fields.

Ideas

Building a Brand Personality

Let your brand have some character. For one, a multidimensional, seemingly living and breathing brand holds far more appeal and interest than a cookie-cutter one. Embrace, even celebrate, your company's idiosyncrasies; find ways they serve audience needs; then use the tenets of rich simplicity to build rapport between that living brand and your audiences.

An Expanded Team, at Your Service

As of Spring 2016, when appropriate to project scope, budget, time frame, and/or ROI targets, I (Sheila Dent, dba Pixel Relish) team with complementary experts, most frequently with Peter Byrne and/or Terri Rylander.

Join the Team

I occassionally need the following and welcome submissions from experienced professionals:

  • story-centric illustrators
  • story-centric UI designers
  • custom Javascript, jQuery, and similar developers

English-speaking (or reasonably fluent), please. UI pros, you must demonstrate that you can incorporate — boldly as well as more subtly— brand and/or story themes into interface elements. Techies, you must understand and be able to present and discuss pros and cons of possible approaches.

To apply, submit your portfolio link, fee schedule, and cover letter to hello@pixel-relish.com with a subject line of "I'd Like to Join the Pixel Relish Team."

No spam nor template-based, one-size-fits-all budget services, please: Pixel Relish creates purpose/audience/brand-specific solutions.

Peter Byrne headshot
Cognise Consulting logo

Peter Byrne

specializing in growth strategy development

Feels like Christmas morning each time I open a file from Peter Byrne: His audience analyses and skills at strategy-building with an eye on market positioning and audience needs fuel my creative mind, helping us to together develop keen strategies and then the authentic, client-specific, audience-specific verbal and visual components that bring it to life. Peter has an extensive background in both B2B and B2C. Read more about Peter at his company website, Cognise Consulting.

Terri Rylander

specializing in business intelligence & high-tech B2B content

Apex award winner Terri Rylander writes consumer-comprehendable tech articles, white papers, and case studies. She additionally consults on management and strategy, both planning and, if needed, implementation, including CMS website development.

Terri Rylander headshot

Terri and I share loves for running and being outdoors (she leans toward ultra marathons, whereas I'm more of a sprinter and jumper). Read more about Terri's work at her company website, Advanced Marketing Collateral.

and me, Sheila Dent

Specializing in story-centric content strategy + development

I'm a content strategist who is also a communications designer. Some people use “communications designer” interchangeably with communications director; sometimes creative director; often dual UX, UI designer. I've fulfilled each of these roles, often concurrently, while working on various projects throughout the years.

None of those job titles, though, encapsulates the gist of communications design, which is about thinking about content and its presentation as single, albeit multi-tiered, whole. Meaning, rather than as “content and its presentation,” as simply as content: all of it content — the words, the visuals, the layout, the medium — conceptualized then developed into the final message.

I combine such tenets of communications design with those of storytelling to fashion interdependent characters — again, words, visuals, layout, medium — that collectively invite comprehension and engagement.

That’s my forte and overarching interest. But I've worked with traditional, departmentalized production workflows, too — where one person or team decides strategy, another message, another then writes the words, another creates the visuals, and another lays it all out within the chosen medium. As a seasoned writer, editor, graphic designer, web and email HTML author, and desktop publisher, I can step in wherever needed along a departmentalized ideation-to-production continuum.

I have the experience to supervise teams. But I most enjoy getting my hands dirty with details of helping create campaigns that work.

Sheila Dent headshot
Pixel Relish logo

My goal, whether working alone, with my Pixel Relish colleagues, or as part of a client's team, is to create (help the team create) verbal-visual fabrics that audiences not only enjoy wearing but also find useful. I love helping audiences (and so clients) solve problems.

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